Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Salesforce platform connects companies to carbon credit sellers

© Shutterstock / photo_gonzoPost Thumbnail

Global CRM group Salesforce (NYSE: CRM), has launched its Net Zero Marketplace to connect credit buyers with sellers in a platform designed to rapidly scale climate positive impact.

  • Salesforce platform to connect ecopreneurs with carbon credit buyers in transparent marketplace.
  • The marketplace will drive carbon credit market transparency by aggregating third-party ratings and pricing for projects.
  • Democratising access to transparent, credible high quality credits could transform the market at scale.

The driving concept behind the platform is to that makes carbon credit purchases simple and transparent, allowing organisations to accelerate climate positive impact at scale.

It is expected to provide a catalogue of third-party rated carbon credits and what Salesforce calls ‘a seamless ecommerce experience’ for purchasing them. Perhaps what is of most interest is its climate action hub — businesses or individuals — can learn about climate issues.

While it is broadly accepted today that a credible climate or sustainability plan should only use credits to offset 5-10% of overall emissions, there is no question that every tool should be used to address the climate, nature and biodiversity crises. Carbon credits are one important tool that – when made and used well – can play a critical role in an organisation’s climate strategy.

At its US launch in October 2022, Net Zero Marketplace will offer nearly 90 projects across 11 countries throughout Africa, Australia, Europe, Latin America, and the United States. Buyers will be able to see project descriptions, alignment with the UN Sustainable Development Goals, and, for many, official third-party ratings. For those using Salesforce carbon accounting system, Net Zero Cloud, the credits can be integrated into the system and tracked against current emissions.

The complexities of the carbon markets

The global voluntary carbon market is estimated to grow to $50 billion by 2030 as many organisations race to achieve their net zero commitments. Yet, organisations may not always know how to build a carbon credit portfolio — or even where to start. What’s more, the path to purchasing carbon credits can be is complex, and buyers want to trust that the carbon credit projects have a positive impact.

Challenges around finding the best price for a credit that has climate, nature and social co-benefits can be a challenge. There are questions about additionality, monitoring and verification, leakage and more. The platform is an interesting step towards the democratisation of the carbon credits market.

The importance of transparency in the carbon markets

Carbon credit projects go through a series of independent verifications against global standards. If they pass the verification process, the projects can issue carbon credits that can then be sold. Projects can include forest conservation, tree planting, wind farms, solar cookstoves, or better farming methods.

Finding and verifying a carbon credit’s quality can be difficult and time-consuming. Salesforce says that the Net Zero Marketplace will eliminates the uncertainty by aggregating and publishing third-party ratings for projects not locked behind paywalls or account registrations. This level of transparency will help empower organizations to determine which carbon credits are best for them.

“The uptick in extreme weather events shows that no one is spared from climate change — we need smart climate solutions now,” said Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce. “Businesses aiming to achieve long-term emission reductions can complement their efforts with high-quality carbon credits. Net Zero Marketplace brings together Salesforce’s values, technology, and commitment to ecopreneurs to accelerate climate action.”

Inaugural launch partners from the carbon credits industry

Launch partners for the platform include carbon credit providers Climate Impact Partners, Cloverly, Lune, Pachama, Native, A Public Benefit Corporation, Respira International, and South Pole, as well as third-party rating companies Calyx Global and Sylvera, and curated climate portfolio provider CO2.com.

“Partnering with Salesforce to create this marketplace will turbocharge climate action and empower every company — large and small — to take responsibility for its emissions. We are proud to provide high quality offsets to clients who understand the value of compensating for their impact on the environment,” said Renat Heuberger, CEO, South Pole. “There is no time to waste, let’s take action today.”


More from SG Voice

Latest Posts