EU helps consumers make sustainable choices with new rules
The European Commission has announced two separate measures to address greenwashing and extend the lifecycle of goods, both intended to protect consumer rights.
Greenwashing
Greenwashing News
Defining maximum impact: identifying brand credibility
Lara Sharrock, sustainability director at Superunion, explains how to address the credibility gap in corporate sustainability pledges.
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EU helps consumers make sustainable choices with new rules
The European Commission has announced two separate measures to address greenwashing and extend the lifecycle of goods, both intended to protect consumer rights.
Defining maximum impact: identifying brand credibility
Lara Sharrock, sustainability director at Superunion, explains how to address the credibility gap in corporate sustainability pledges.
UK financial regulator probed on greenwash victims compensation
As the Financial Conduct Authority (FCA) works on new rules to prevent greenwash in investment products, a group of MPs is asking to include consumers in the equation.
Top ten stories in sustainable growth – week in review
Readers showed a lot of interest in new materials this week, with pieces exploring biobased materials, the role of wood in construction and Sublime Systems' low carbon concrete all feature, while interest stayed in the role of green ammonia and the difficulties with greenwash.
UK advertising watchdog grounds Lufthansa for misleading claims
An advert by German airline Lufthansa (ETR:LHA) has been banned by the UK’s Advertising Standards Authority (ASA), which said it mislead consumers over environmental claims.
Top ten stories in sustainable growth – week in review
Greenwash dominated the online discourse this week, as stakeholders become increasingly concerned about the lack of transparency in many corporate commitments, and the lack of clarity on how to achieve sustainability goals.
New standard to ‘demystify’ sustainability principles in finance
The British Standards Institution (BSI) has launched a Sustainable Finance Standard intended to ‘demystify’ sustainability principles for financial sector organisations.
Australian regulator takes Mercer to court over greenwash claims
The Australian Securities and Investment Commission (ASIC) has taken legal action against Mercer Superannuation over alleged greenwash.
New eco-laws will rinse away fashion greenwashing
As the fashion industry struggles to come to terms with how to manage its impact on the environment and climate, Debbie Shakespeare, senior director of sustainability, compliance and core product line management at Avery Dennison RBIS, discusses how regulation could change everything.
BNP’s legal action may risk further spread of ‘green hushing’
Legal action against BNP Paribas over its continued fossil fuel financing suggests that lawsuit risks might overtake reputational concerns over greenwash claims. This may discourage companies from publicising details of their climate targets in an attempt to avoid allegations of greenwashing, a trend called 'green hushing'.
